"We do a large amount of direct mail. I'm a firm believer it still works. I think there are a lot of people who have thrown in the towel on that, and we're still doing it, and it's effective. The thing that impresses me about the product is the accuracy of the information we have. We can do a mailing of 2000 and seldom ever get anything that is turned back to us. So, it's a good product, it's clean, it's fresh, it's updated."